In the traditional shopping center, the proportion of children is about 5%. Under the impact of e-commerce and brand homogenization, many new or adjusted shopping centers increase the proportion of children's business forms to 10-25%. Children's formats have become the standard of shopping centers, but is it really so beautiful? Today let xiaobian to analyze the advantages and disadvantages of children's formats.

Advantage:

1. Introducing children's format can shorten the maintenance period of shopping malls.

After the opening of a new shopping mall, there are three to five years of maintenance period. Increasing the proportion of children's experience format can shorten this cycle and "activate" other businesses in the shopping mall as soon as possible.

2. Shopping malls rely on children's formats to compete with e-commerce

E-commerce is naturally unattractive to children-determined consumption, which is the inherent factor that traditional department stores and shopping centers can rely on children's formats to counteract the impact of e-commerce on them.

3. Children's Business Patterns Drive Family Consumption and Improve Viscous Consumption of Shopping Center Customer Groups

Children's consumption is only a "lead-in", which can bring continuous sticky consumption for shopping malls. Besides the four major experience contents of children's business, it can also drive the consumption of catering, clothing, beauty and hairdressing and other adult business.

Disadvantages:

1. Children's format requires high hardware.

For shopping malls, it is difficult to plan children's business. Because it is a place for children's entertainment, it requires very high air quality, safety of facilities, fire conditions and so on. This also makes shopping malls often hesitate in planning.

2. Children's format has a long return cycle and a high demand for business ability.

Children's business mode needs to be operated slowly, and the return will be very slow, which has a higher requirement for the operator's business thinking and strength. Investing in large-scale children's businesses usually goes back to this cycle for 5-8 years, or even longer. It is not so much children's business as children's business to make money.

3. Lack of appealing brands in children's markets

Children's market lacks appealing and influential brands, and is in a relatively "chaotic" situation, which is particularly prominent in children's wear brand.

4. Children occupy a large area and have low rental capacity.

Children's rental capacity is relatively low, and occupies a larger area. Children's businesses pay very little rent even when they are the main stores.

5. Highly demanding for children's location.

Children's business will be more selective to the residents in the region. Whether the consumption ability and consumption habits can withstand is the key issue. In addition, the convenience of transportation also requires higher.

6. Children's early stage investment is large, training and marketing are bottlenecks

Some small-scale children's theme commercial career experience halls are mostly joined and invested heavily. They are easy to fall into the dilemma of poor management and eventually close down. In addition, it also faces many problems that need to be solved urgently, such as personnel training, operation mode and marketing management.